During the 11.11 period Corona launched its own virtual TV channel—“购自在频道” or “Go Chill” channel. The idea is a humorous play on the infomercial format you all know and love.

We created an original TVC spot called “On Air” for the launch of "喝着喝着海滩就是你的” or “Drink Corona and the beach is yours.” campaign in China for Black Friday in November.